Brand identity

Build an identity people recognise.

Logo, colour, typography and brand rules designed to work consistently across the website, social media and everyday business documents.

Packages

Choose the level of brand work.

Refresh what already exists, create a new identity or build a fuller system for an established business.

Existing identity

Brand Refresh

Refine an existing identity without rebuilding everything.

  • Existing brand review
  • Refined logo
  • Updated colours and typography
  • Social media profile graphics
  • Basic brand guide
  • Two revision rounds
New or growing business

Brand Starter

A complete identity for a new or growing business.

  • Brand discovery session
  • Primary logo and alternative versions
  • Professional colour palette
  • Typography system
  • Brand tone and positioning
  • Social media graphics
  • Business card design
  • Email signature design
  • Brand guidelines
  • Three revision rounds
Full identity system

Complete Brand Identity

Keep every customer-facing asset consistent.

  • Everything in Brand Starter
  • Competitor and market review
  • Brand messaging
  • Value proposition
  • Strapline development
  • Photography and image direction
  • Social media templates
  • Business document template
  • Extended brand guidelines
  • Launch asset pack
Established businesses

Complete Rebrand

For businesses changing their identity, positioning, audience or overall direction.

From£3,995Request a brand review
Related services

Keep each part of the work focused.

Start with a clear scope

Tell us what needs to change.

Share the current identity, the problem with it and where the new brand needs to work. North Route will confirm the right package and scope before the project begins.

Request a quotation